Today in Bangkok, the inventor and founder of Red Bull died. Chaleo Yoovidhya (89) passed away in Hospital.
He was a self made billionaire, who reportedly earnt Bht11M a day and was worth $5bn.
Red Bull began life in 1976 under the name of "Krating Daeng" which means "Red Gaur" Gaur being an Ox like creature found on the Thai-Cambodian border. When in 1986 he went in to partnership with Austrian, Dietrich Matechitz the drink went international, The brand became "Red Bull"
The Red Bull in Thailand is a very different concocsion than the carbonated verion we are used to in the west, it is a very sweet, stick solution and comes in a small brown medicine bottle. You do recognise the taste and smell.
If a person ever left a legacy to the world then Chaleo Yoovidhya trumps most people.
No comments:
Post a Comment